Overview:

This page was one of NerdWallet’s top performing SEO articles. I was tasked with re-writing it to A/B test a different version that was more conversion driven/ lead gen.

Audience:

Prospecting & Remarketing

Performance: 🎉🥳🎉

The article I wrote performed so well that NerdWallet decided to launch whole initiative to convert more SEO articles into performance-driven/lead gen articles.

Overview:

I was task to create new Chegg Writing Landing Pages in the “Fanta” design style. Fanta is a fun, colorful, and witty; everything in the design and copy has a bright and optimistic feel.

Challenge:

This project was huge and involved multiple teams across the org. I had to work with stakeholders including C staff. It took a lot of coordinating and filtering feedback to deliver the final result.

Audience: Prospecting and Remarketing

Performance: 🤠🎉🤠

This landing page was the final hold off from the Fanta rebrand because of its performance. It is still referenced as the blueprint when anyone starts to create a new page for Chegg Writing.