For Chegg Writing, I wrote scripts, art directed, and help edit video ads that were served on YouTube. These ads were shot in Chegg’s old branding: bright, fun, magical. The copy matched this vibe and explain the benefit of using Chegg Writing.
I worked with an agency & my creative marketing partners to develop, art direct, scripts, and create video ads meant to explain the product benefits as well as inform different topics. These videos did not have any voiceovers and were ads that played on YouTube as well on the Writing sites to explain how to use the product to succeed.
