Seeking to improve email performance, leadership brought in my team to take a critical look at data and optimize email performance. We made recommendations such as moving buttons above the fold, changing the copy strategy to align with the student’s journey, and make the emails shorter/easy-to-digest. With the emails, we successfully felt like we were enticing students to continue their purchase without sacrificing the brand integrity and putting the student first.
I’ve refreshed emails a bunch of time at Chegg, but I love how this project came together. With the new brand launching, we wanted to engage users with new and old features on the site by reimagining onboarding emails. These emails focus on using the data we know to personalize the email’s content. It hones in on exactly what study support that student needs for that moment in the semester.