Learn with Chegg was a 360 campaign and brand redesign (2020-current). I worked side by side with an agency to produce new copy standards, videos, and imagery for the brand. I also led all copy campaign efforts for ads, videos, emails, and landing pages. Plus, I defined the new tone and voice guide for the copywriting team. It was a grand endeavor, and I’m so proud of its on-going success.
1st launch video for social media + YouTube
Social Media Ads
