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I was task to create new Landing Pages in the “Fanta” design style that was brand new when I started at Chegg. Fanta is a fun, colorful and witty brand that spoke to a fantasy sort of student world where everything is very bright and optimistic.
I used data gathered from Optimizely, worked with project managers, and collaborated with my talented design partner to spearhead these landing pages. We A/B tested copy and design elements on the page to see what would increase conversion. These final landing pages where the result of months of work.