In August of 2015, I was asked to script new versions of 2 Study.com commercials named "This is how I Study.com." The commercials were syndicated on Cartoon Network, TLC, Family Channel, Nickelodeon, etc.
Version #1 focused on students looking to earn transferable college credit online using College Accelerator Plan.
Version #2 was for audiences K-12 and focused on students who need homework help and supplemental lessons by using Basic or Premium Study.com plans (names might be changed for A/B testing).
Challenge:
Create 2 scripts that appeal to 2 different audiences
Show the breadth of video lessons
Introduce the product & how it works