HP Instant Ink is a unique ink subscription service. With HP Instant Ink, an eligible HP printer can identify when ink is low and automatically order more ink. I had to create various in-store merch, web ads, and printer in-the-box merch for Instant Ink—explaining how the service works, where to sign up to start service, and how the service can save customers up to 50% on ink.

Merch Elements include: Brochures, Endcaps, CTAs, Lug Ons, Take-aways, T-stands, Banner Ads, Brochure Holders. 

I created marketing copy for inkjet and laser printers, desktop PCs, notebook PCs, tablets, and new technology merchandising for eight stores across the country. According to the assortment, space allotted, and special client requests, each of the 8 stores had completely different copy needs that had to be customized for that particular store. Merchandising elements included: backwalls, endcaps, signage, violators, headers, product cards, and fact tags.

I had to create endcap copy that highlighted their natural line of products while a strong emphasis was put on maintaining the brand's voice. This endcap was featured at Ulta stores.