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Study.com Explainer Video: Stop Struggling & Start Learning
Study.com needed a way to explain how a student can use their site to improve grades. The target audience was 15-19 years old in high school or starting college. As a writer, my main challenge was putting myself in the shoes of a young student struggling with juggling school, hobbies, and a social life. What is the most difficult part of studying? What is preventing this student from reaching his or her full potential? What problem does Study.com solve for this student?
I started thinking about the busy life of a teen and how convenient it would be for that busy student to watch short video lessons on their phone. Instead of having to read notes and boring textbooks, this student could focus on one video lesson that takes less than 10 minutes to watch. I wanted to convey credibility by emphasizing the videos are created by real teachers. I also wanted to show the breadth of content showing that this student can have over 10,000 lessons right at their fingertips.
I made the student come to life by giving her a name, hobbies, friends, and typical teenage struggles. Judy was born, and she became a great example of how fun video lessons can improve a student's grades. I took the viewer through a 2-minute journey explaining all of Judy's pain points and how she overcame them. Judy's story is really every student's struggle, and by conveying how Study.com, can help Judy, I am illustrating how Study.com helps every student.
I storyboarded the scenes, wrote the script, art directed, and narrated the video. Please enjoy.